Similar to Netflix, subscribers can sign up for one of six packages ranging from $24.99 to $52.99 per month, in which families receive a fixed number of toys every two months. Then you ship ‘em back. Rinse and repeat. Users can also opt into a premium model that allows your offspring to receive toys every month rather than bimonthly.

Look out, Santa, Toygaroo is trying to put you out of business. And Mark Cuban is helping.

The success of Netflix must have been a factor for both Cuban as well as Canadian entrepreneur/mogul Kevin O’Leary, who beat out the other 3 sharks to buy a combined 35 percent of Toygaroo for $200K.

Considering Cuban sold Broadcast.com to Yahoo for $5.6 billion and O’Leary sold The Learning Company (he created the software behind the company) to Mattel for $3.6 billion, the two moguls could infuse a serious amount of cash — and toy know-how via O’Leary — into Toygaroo if they so choose. But, in the meantime, both will own a near-controlling stake in the company and will each be taking a seat on the board, so they’ll likely be calling the shots.

Pope was so excited about the investment she was nearly moved to tears, and I have to say it was pretty cool to see the sharks make her day like that. Way to go, Nikki.

That being said, I would say that Toygaroo has its work cut out for it in terms of convincing its users that it will be practicing, nay, ensuring, strong quality control when it comes to sanitizing its toys. Definitely also going to need liability insurance.

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